• Clay offers AI-driven services such as personalized messaging, enabling users to create and send targeted emails using enriched data.
  • Clay leverages its AI capabilities to automate research and analyze diverse data sources, facilitating effortless gathering of relevant information for businesses.\

Recently, an artificial intelligence-driven sales and marketing startup, Clay Labs Inc., has raised USD 46 million in fresh funding at a valuation of USD 500 million. The company plans to use the funds to improve its platform, which is used for data aggregation, customer research, and AI-driven personalized messaging.

Founded in 2014, Clay provides a platform with services that integrate over 75 data enrichment tools to guarantee thorough and superior data coverage. The platform is intended to improve data enrichment and streamline personalized outreach. Thanks to Clay’s AI capabilities, businesses can easily obtain pertinent information by using automated research and analysis of multiple data sources.

Personalized messaging, one of Clay’s AI services, enables users to create and send targeted emails using enriched data. The feature targets communications to the needs and interests of specific prospects, increasing engagement and conversion rates.

With the integration of Clay with top CRMs and email platforms, users can import or generate targeted lists from the customer relationship management system or start from scratch to create target lead lists. Clay utilizes its AI capabilities to automate research and analyze a wide range of data sources, making it easier for businesses to gather pertinent information seamlessly.

By integrating with top CRMs and email platforms, Clay makes sure that companies can maximize their go-to-market plans and achieve noteworthy expansion.

Clay “lets you pull information from everywhere on the web and then you can use AI agents on top of that. It allows one person to try to do all the account research and message setup instead of all the individual junior people who used to do that before. They can focus on building relationships with customers,” Co-founder and Chief Executive of Clay Kareem Amin told a media house.

The business has experienced rapid expansion, and more than 100,000 go-to-market teams of various sizes use its services. Among the company’s notable clients are Opendoor Technologies Inc., Stytch Inc., Anthropic PBC, Reddit Inc., and Notion Labs Inc.

The Series B round was led by Meritech Capital Partners LP, with participation from Sequoia Capital Operations LLC, First Round Capital LLC, Box Group LLC, and Boldstart Ventires LLC. With this latest round of funding, Clay has now raised USD 66 million.