Marketing Whitepapers

Digital twins can elevate the promotion of your business with 3D tours that increase bookings, drive higher occupancy rates, and increase engagement rates. Create the best booking experience wi...

Forrester created the Zero Trust Model of information security more than a decade ago. Since then, marketing hype has co-opted the term, creating confusion and misunderstanding about the actual defini...

Tele-prospecting is a pre-sale practice employed by business-to-business-focused organizations to qualify leads. It acts as a bridge between the marketing and sales departments, kindling a relationshi...

This 3-page solution brief provides an overview of Adobe Sign benefits for various organizations, including sales, legal, HR, marketing, procurement and more. In more detail, the paper discusses capab...

Invest in your businesses for advertising success. A common statement we hear from business owners is “How do I create and roll-out an effective advertising budget for my business? I don’t want...

Looking for CMOs in need of marketing and media partners? Check out 20 senior marketing hires likely to invest in media and marketing services this year.....

Looking for CMOs in need of agency services? Check out 20 senior marketing hires likely to shake up agency rosters....

Discover how quick-service and full-service restaurants can reduce costs, grow revenue, and tackle the unexpected head-on. In this guide you'll learn: How to easily roll out online ordering, deli...

Learn about the marketing analytics trends impacting business growth. In this report, you will learn: The role marketers play in driving business growth The state of marketing analytics Key...

The Road to CMO, a Marketo series, provides an in-depth look at the changing role of the CMO, career advice from experienced marketing leaders, and a peek at the future of marketing. The CMO: Then ...