Artificial Intelligence (AI) machines have already replaced humans in different fields in various industries. The emergence of powerful machines and scientific methods like natural language processing (NLP) and deep learning (DL) has contributed to the evolution of artificial intelligence in the last decade. But amongst all the questions is ‘Is AI powerful enough to replace writers?’
Already, AI has efficiently replaced humans in the industries like manufacturing. No doubt, technology has proven a boon for humankind as it helps to ease human tasks. Nobody can deny that machines can skillfully perform what only humans could do and learn more tech skills without falling behind.
The talk around the town of replacing writers with AI machines has been around for a couple of years. But so far, no such typical software has been designed to write and sound precisely like a human. But who knows the future! Humans must be prepared for all situations in advance.
Role of AI writing
There are some human limitations when it comes to their ability to scale. For example, it becomes difficult for a human mind to write 1,000 articles in a week for the same genre and make them unique. Moreover, a human writer may take more time researching and validating facts while creating an article or a piece. Here, AI software can prove helpful where they can perform the tasks where humans can’t pace up.
In fact, looking at the advantage of AI software can help human writers simplify their work. While writing an article about a particular event, humans may take a lot of time to gather information and verify every bit of it. Using an AI model can help the writer research and check all the facts in minimum time. It can help create a rough skeleton consisting of suitable events and correct information on which humans can elaborate and weave stories.
An AI algorithm is capable of analyzing millions of articles, research papers, and websites within no time. It summarizes everything a writer needs to write a story. Later, a writer can re-tweak the facts and events to create a detailed, informative article.
Role of human writing
AI has always tried to replicate human consciousness. The maximum part of the human mind covers the ability to learn, of which machine learning and deep learning have achieved it to a greater extent. But the machines still lack replicating human feelings, memories, and sentiments as humans.
Also, engineers, data scientists, and AI experts are unable to reproduce human emotions. Creative writing is an art. AI software can produce news articles and informative text, but writing takes more than putting the words together.
There’s nothing like a well-written novel or a book that describes transcendent and life-changing events to get the reader’s attention. The ability to express feelings through language is extremely difficult for them. They create the most bizarre stories, offer characters enough depth to feel real to the reader, and create environments that could only exist in the imagination.
No matter how advanced technology turns, machines will never experience, imagine, or create in the same way humans do or think. They will never be able to comprehend the depths of human emotions or the complexities of human relationships.
AI as a hand for writing
Thus, it implies that AI can help humans to enhance their content. Technology is transforming the content industry in different ways. Writers have already started using AI systems that will help them bring more engagement to their work. Some of these significant benefits include –
1. Identifying keywords
As a search engine, Google uses algorithms that analyze what people want when they search. This makes it essential for writers to create content majorly focusing on user intent.
Intent analysis driven by AI helps provide content relevant to users’ intentions, which improves online ranking. By spotting patterns and user habits, machine learning (ML) allows systems to learn from data and make data-driven decisions and predictions. This aids writers in deciphering visitors’ intentions and deciding the best keywords for their businesses.
2. Blog ideas
Many a time, grabbing constant audience attention becomes quite tricky for writers. AI can help and stand as a contributor to this dilemma. Using its predictive analytics capabilities, it can predict customer’s reactions and sentiments toward a specific topic.
AI is also capable of performing competitive research that could gauge if an issue is worth pursuing or not. HubSpot’s content strategy tool is one of the best examples of machine learning (ML) that identifies topic clusters and offers interesting suggestions. It also identifies detailed metrics such as competitiveness and relevance that would shape a company’s search engine optimization (SEO) strategy.
3. Automating content
In the content industry, natural language generation (NLG) has recently made advancements. The AI-powered tool provides real-time content recommendations to authors, enabling them to create more targeted and personalized content. It has the following capabilities:
- Determines the effectiveness of content and recommends alternatives compatible with the voice, expression, and sentimental impact of a website or blog.
- Creates different material for multiple user personas, resulting in highly customized digital experiences.
- Proves helpful for new or less professional writers with copyediting.
- Generates a copy of the editorial text with little or no human intervention.
Companies such as Deloitte, MasterCard, and Franklin Templeton are now using NLG to scale their content strategies by turning data into written narratives. Companies that have standardized data and repeatable output patterns can benefit the most from the technology. The best example is E-commerce companies, as they need thousands of product details for their online catalogs.
Human is still the ‘king’ of writing
AI advocates believe robot writers can help companies speed up content creation, make sense of massive amounts of data, and offer personalized content to audiences. But the major concern is can they match human writers?
Maybe in the future, sometime, AI writers will eventually replace human writers, but not completely. For it, human writers must upgrade their skill sets timely. This will not only keep them updated but help them program AI and robot-writers more efficiently. While keeping up with this aspect, human writers may help ‘train’ the AI generation.
The fear of losing their job still prospers in one’s mind as the number of machine jobs continues to rise. It is only in the field of manufacturing where the machines are involved. There are still many areas where machines are yet to take over. Additionally, AI machines are not creative. Even if they can make cars that run impeccably, there is more probability where they cannot design one that would appeal to human aesthetics.
Similar criteria holds for any creative job, including writing. Even though AI systems help analyze and interpret data faster or perform copyediting, they cannot produce relatable work that elicits readers’ emotions. This brings humans to the question regarding the future of content. The biggest concern here is, ‘should writers worry about robots replacing them?’ If this is ever to happen, it will undoubtedly take a long time.