• Amazon Bedrock architecture offers a space to interact with various foundation models (FMs) using a conversational chat interface.
  • Developers can effortlessly explore different FMs using interactive playgrounds tailored for text, chat, and image functionalities.

In response to the sustained competition within the generative AI domain, AWS has launched its managed service, Amazon Bedrock. Applications in generative AI, such as OpenAI’s ChatGPT and Stability AI’s Stable Diffusion, utilize natural language prompts to produce diverse outputs, including text, images, music, and video. Amazon’s Bedrock empowers developers by granting them access to the essential tools and computing power required to create their own generative AI applications.

This new service caters to growing demand, providing users with streamlined access to advanced foundation models (FMs) from respected AI startups and Amazon’s collection.

Let’s peel back the layers and dive into the core of what Amazon Bedrock is, exploring its foundational elements and understanding how it shapes the landscape of generative AI.

What is Amazon Bedrock?

Amazon Bedrock, or AWS Bedrock, is a machine learning platform for building generative artificial intelligence (AI) applications on the Amazon Web Services cloud computing platform.

As widely recognized, foundation models (FMs) are pivotal in shaping the future of generative AI within enterprise applications. Bedrock leverages these foundation models to streamline app creation and enhance efficiency in the overall development process.

Instead of independently constructing AI models, Amazon is enlisting third parties to host AWS models that are accessible through a unified API. Amazon Bedrock models include:

  • Amazon
  • AI21 Labs
  • Anthropic
  • Cohere
  • Meta
  • Stability AI

Bedrock competes with FMs like BERT, GPT-3, DALL-E 2, LLaMA, and BLOOM and is often compared to Amazon SageMaker. While SageMaker is designed for building and training diverse machine learning models, Bedrock specializes in developing generative AI applications.

Understanding the ‘why’ behind Amazon Bedrock is equally essential as comprehending ‘what is Amazon Bedrock’ to gain a deeper grasp of its unique capabilities.

Why Amazon Bedrock is Different?

Amazon Bedrock access streamlines the process for developers to utilize a diverse set of high-performing foundation models (FMs).

It stands out in the following ways:

  • Building various FMs on Bedrock is simplified to a single API call. Developers can easily select the FM that best suits their use case and application requirements.
  • Developers can experiment with different FMs using interactive playgrounds consisting of text, chat, and image modalities. They have to try various models to assess their suitability for specific tasks.
  • Amazon Bedrock’s model evaluation facilitates FM selection for specific use cases through automatic and human evaluations.
    • Automatic evaluation – Utilizes curated datasets with predefined metrics like accuracy, robustness, and toxicity.
    • Human evaluation – Enables customization with the developer’s own datasets and metrics, such as relevance, style, and alignment with brand voice.
  • Developers can privately customize foundation models with their data using techniques such as fine-tuning and Retrieval Augmented Generation (RAG).
  • A single API allows developers to use diverse models from various providers and stay current with the latest versions with minimal code changes.

Thus, Amazon Bedrock AI distinguishes itself through its distinctive developer experience.

Being serverless, it empowers users to integrate secure generative AI into applications seamlessly, removing the need for infrastructure management.

Now, let’s transition from the developer perspective to a common user. Amazon Bedrock Chat Playground ensures a seamless delivery of the desired responses, meeting the expectations of various users and knowledge enthusiasts.

What is Amazon Bedrock Chat Playground?

Amazon Bedrock architecture provides a playground to explore different FMs through a conversational chat interface. Within the AWS Management Console, one can input prompts using a web interface with pre-trained models to generate text or images. Alternatively, users can employ a fine-tuned model tailored to their specific use case.

Amazon Bedrock

Hence, Amazon Bedrock Playground offers advanced opportunities for users. Now, let’s explore the extensive features provided by its agents.

What Role Do Amazon Bedrock Agents Play to Support Your Projects?

Amazon Bedrock agents empower generative AI applications to carry out complex, sequential tasks across a company’s systems and data sources. Amazon Bedrock oversees prompt engineering, memory management, monitoring, encryption, user permissions, and the invocation of APIs.

Agents can help in the following ways:

  • For automated prompt generation

Amazon Bedrock agents generate prompts based on developer-provided instructions. The streamlined prompt creation process minimizes the time spent experimenting with different prompts for various functionalities, leading to substantial time savings.

Consider a scenario where a customer support representative handles product returns. A generated prompt provides essential details like API requirements and relevant knowledge base information. This enables representatives to address inquiries swiftly and consistently.

  • For Retrieval Augmented Generation (RAG)

Amazon Bedrock agents connect securely to your company’s data sources, automatically transforming data into numerical representations. These agents enhance user requests by incorporating the appropriate information, ensuring precise and relevant responses are generated.

Consider a scenario where a user inquires about improving account security. The agent will look up information from an appropriate knowledge base (chosen by the user) and recommend: “For improved account security, consider activating two-factor authentication and regularly updating your password.”

  • For organizing and performing tasks with multiple steps

Agents examine tasks, use logic (based on FM’s capabilities) to organize the task, and automatically communicate with company systems using APIs to fulfill the request. They decide whether to continue or gather more information as needed.

Imagine an agent assigned as a troubleshooting expert. Their task is to diagnose and resolve a customer’s technical issue based on the description provided. Agents use their reasoning abilities to orchestrate the task, automatically calling the necessary APIs to interact with company systems. They determine whether they can proceed or need more information for effective troubleshooting.

  • For navigating the Chain of Thought (CoT) reasoning

The trace feature aids in unraveling how the agent strategizes and plans. This helps fix any issues with the process and guides the model to behave better for users. One can also review and tweak the steps while working on the application. A clear view of the model’s thinking makes creating unique and improved applications faster.

  • For prompt engineering

Agents for Amazon Bedrock make a basic prompt template from user instructions, action groups, and knowledge bases. One can use this template as a starting point and make it better to improve the user experience. One can change user input, orchestration plan, and the FM response. Modifying the prompt template gives the user more control over how the agent works.

In summary, Amazon Bedrock agents are pivotal for project support, orchestrating tasks with advanced reasoning. Their automated interactions with company systems through APIs ensure efficient request fulfillment. With continuous evaluation, these agents prove invaluable in enhancing workflow and project outcomes.


As the world’s largest cloud provider by market share, AWS has showcased its commitment to cutting-edge technologies through recent initiatives, including introducing the Inferentia chip. With the introduction of Amazon Bedrock, Amazon is positioned to sustain its industry leadership. By making generative AI accessible and offering effective model training solutions, Amazon opens avenues for novel and effective AI applications across diverse industries.

When it comes to users, it becomes essential to comprehend what Amazon Bedrock is and how effectively it expedites task completion in order to double the benefits.

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