The next-generation technology will turn out to be a boon for the passengers at William P. Hobby Airport, HOU. Its newly launched features, including live journeys and wait times for passengers, and social distance monitoring, will help to improve their travel experience.

The technology is supported by advanced artificial intelligence (AI) and machine learning (ML) through LiveReach Media (LRM), comprehensive motion analytics, and a digital out-of-home marketing platform.

Ultimately merged with the Houston Airport’s existing technology infrastructure, the motion analytics system measures passenger throughput and gives them a view of live wait time at TSA (Transportation Security Administration) and immigration checkpoints. The current and new monitors display live journey time to restaurants as well as retail locations inside the airport.

“We want our passengers to feel empowered by the technology we implement throughout their travel experience,” said Diego Parra, Houston Airport Director IT Program Management. “This technology not only helps passenger know what to expect at certain points in their journey, but it also provides us with valuable information to keep them safe. When we see a congested area that needs greater social distancing, we can respond.”

Abhi Jain, Co-Founder of LiveReach Media, expressed, “Airports, especially award-winning ones such as Houston, clearly see the need of becoming more data-driven, but widespread adoption of motion analytics has been limited due to the lack of scalability or the large upfront capital investment associated with traditional solutions. We’ve democratized analytics for all airports, large and small, with our single-click integration or our easy-to-deploy sensing options.”

Des Moines International, El Paso International, and other airports around the US choose to work with LiveReach Media’s system based on its premium performance and simple deployment. In April 2021, Philadelphia International selected LiveReach Media to offer Queue Management and Content Management Services via a public bidding process.

“This is just the start,” Parra said. “Houston Airports is looking to expand LiveReach Media’s comprehensive analytics and advanced artificial intelligence to become the airport system of the future.”