• In partnership with Salesforce, IBM’s consulting division will spearhead the adoption of Einstein GPT for shared clients.
  • The partnership will include various elements of Einstein GPT, with IBM aiding customers in adopting Einstein GPT for Marketing, simplifying tasks like ad copy creation, and website landing page development.

Salesforce Inc. and IBM Corp. recently announced a partnership to assist businesses in implementing Salesforce’s artificial intelligence services.

Einstein GPT, a collection of generative AI tools, was introduced by Salesforce in March. The suite is made to automate business processes like writing marketing emails and responding to customer service requests. Additionally, it has a large language model that can facilitate quicker code writing by developers.

IBM will support the adoption of Einstein GPT for joint customers through its new partnership with Salesforce. IBM Consulting will oversee the initiative.

The partnership will incorporate multiple Einstein GPT components. IBM will assist clients in adopting Einstein GPT for Marketing, a tool that simplifies duties such as writing ad copy and developing website landing pages. The partnership includes several other products besides Einstein GPT for Service, designed for customer service teams.

IBM declared that it would use its IBM Garage product to assist businesses in implementing Salesforce’s generative AI suite. This offering makes access to internal software tools and consulting services available. The company claims that an enterprise can quickly set up a “minimum viable product” deployment of a new technology it is looking to adopt with the aid of IBM Garage.

The partnership announced recently aims to optimize organizations’ Salesforce environments and simplify Einstein GPT adoption. According to IBM, the objective is to “scale and enhance” customer deployments. To achieve this, it will offer customers a “suite of AI experience and implementation accelerators.”

The IBM Data Classifier machine learning tool is one element of that suite. According to the business, the tool is intended to lessen the work required to sync data from one application to another. Transferring customer data from third-party software products to Salesforce, among other tasks, requires the ability to move data between applications.

Watsonx is the third area of focus for IBM and Salesforce’s partnership. Watsonx, a platform created by IBM and released in May, makes it easier to train custom neural networks and provides access to prepackaged generative AI models. According to the company, the platform can enhance Salesforce’s feature set.

Global Managing Partner at IBM Consulting’s generative AI group, Matt Candy, said: “Through our collaboration with Salesforce, we can help empower enterprise clients to scale and accelerate the adoption of generative AI that will support them to meet their business needs.”

Consulting and other professional services accounted for over half of IBM’s revenue just a few years ago. Late in 2021, the enterprise technology titan split off a substantial portion of its professional services business as Kyndryl Holdings Inc. Nonetheless, consulting continues to be an integral part of its value proposition.

Last quarter, IBM’s consulting division generated USD 5 billion in revenue, representing nearly a third of the company’s total sales. The corporation expanded its operations earlier this year by establishing the Center of Excellence for Generative AI. It employs more than 1,000 consultants with expertise in generative AI.