• The new solution enables customers to speak their minds to brands or content producers instantly by leaving brief audio messages at any physical or digital brand touchpoint.
  • Brands will be able to get valuable, actionable insights from the client and implement them to enrich the shopping experience.

Traditional one-to-many media channels such as television, radio, movies, and most online items are one voice communication channels. Even though watchers and listeners are usually known to provide their original opinions on what they see and listen to on these channels, they never listen to their opinion.

However, web channels are changing this norm. A California-based startup, Instreamatic, has released a SaaS tool, Speaky, that creates web pages people can address utilizing their voices.

For instance, running shoe purchaser has a query about them, they can visit the Speaky interactive page on the product website and ask right away, without installing a chatbot or filling out a form. Such interaction is usually far more compelling to the potential shopper and results in faster, seamless transactions, CEO and co-founder of Instreamatic, Stas Tushinskiy, said while speaking to an online publication site.

No control is simpler than voice control. In a world where there cannot be so many “easy buttons,” Speaky interactive is one of them.

How does Speaky gather data for analytics?

Speaky provides add-on advantages to enterprises by recording and quantifying customer preferences and sentiments when they order products by sending brief voice messages. This speech-generated information is then sorted and can be used for analysis when the business requires it.

“Consumers expect communication with brands to be a two-way street, but many struggles to be heard. Speaky offers customers a way to say exactly what they want to say right at that moment, say it quickly, say it memorably, and say it in their voice,” Tushinskiy said

“On the business side, we realized that voice is the answer to the click challenge. Brands using Speaky can measure customer voice sentiments, which are richer, more emotional, and more useful to a brand than outmoded legacy approaches — like comment cards or questionnaires. With qualitative data immediately processed by our voice AI capabilities, brands can connect to customers like they never could before. Brands across industries can now apply Speaky to their use cases and start listening,” Tushinskiy added.

With the help of Instreamatic’s Voice AI, Speaky evaluates ideas, advice, suggestions, and other valuable insights that clients interact with verbally in real-time. The analyzed data helps organizations get valuable insights that are then implemented to serve customers’ needs better, Tushinskiy explained.

As the most common form of human interaction, voice removes friction and barriers when it comes to asking clients to share their feedback, Tushinskiy said. It is a proven fact that speaking is three times quicker than typing, and there are higher chances of it getting authentic responses that have insightful data and will give a better understanding of customer experience than emails or feedback forms. Businesses also lose out on opportunities when clients perceive conventional voice feedback channels – such as waiting to interact with a manager or customer service executive – as overly burdensome and usually choose to be dissatisfied with their experiences, Tushinskiy said.

How does Speaky work?

A client simply needs to click on the link available on all the online brand touchpoints (social media channels, emails, newsletters, website) as a CTA to use Speaky. Furthermore, they can scan QR codes available at offline touchpoints (like in-store experiences). The clients then send an audio message in which they can speak anything to the brand. Speaky’s voice AI evaluates such clients’ replies, and the brand then gets an actionable report.

Speaky needs no integration, thus eliminating the need for sellers to develop personalized applications for hardware devices or to implement in any third-party voice apps, Tushinskiy explained.

Instreamatic also delivers interactive voice ad solutions for its customers. Enterprises like Infiniti, IKEA, and Pedigree use Instreamatic’s tools. This seven-year-old privately owned company competes in the market with Vozy, Replicant, Observe.AI, Agara, Gero, BPRISE Private, MIRRIAD, and XappMedia.

Experts’ view

“We introduced voice-enabled ads a couple of years ago together with Pandora and a couple of other digital radio apps, and I think it was a big success. All the case studies that we published showed that the engagement rates were really over the top, with the average engagement rate at a level of 10% – which is way higher than the average of 0.5% of typical global ad data,” Tushinskiy said.