• With enhancing the marketplace position it refers to provision of next generation conversational experiences that are automated, integrated, highly scalable and anytime available.
  • It is also about doing powerful and problem-solving conversations with customers to make a real difference in their experience.

Conversation artificial intelligence startup NLX Inc. announced on January 9, 2023 that it has raised USD 4.6 million in additional funding to keep fueling its marketplace position and enhance its product.

IAG Capital Partners led the funding round, with previous investors like JetBlue Ventures and Flying Fish Ventures also participating in the same. With the inclusion of new funding, the company has raised USD 9.6 million to date.

The company was established in 2018, to offer automated and frictionless multimodal self-service tools powered by conversational AI. As per the company’s statement, it provides services that helps companies build and manage “next-generation conversational experiences,” customized conversations that are automated, merged, highly scalable and available anytime and anywhere.

The company adds that with the help of its end-to-end no-code platform, it can create personalized voice, chat and multimodal conversations in one place. The platform offers a one-stop shop for creating, managing, and analyzing all self-service conversions. One thing to emphasize is its built-in reporting and analytics tools that enable adjustments of conversations in real time based on quantitative and qualitative feedback, which improves the customer experience.

It was noted when NLX last raised funding in January 2022, automated bots that respond to customers were not new, but where NLX differs is that its technology can interact with customers both telephonically and online. It hardly makes a difference which medium is used to reach out. It can be through the phone, online, or using voice assistant technology such as Alexa.

It released Showroom, a live, personalized, multimodal conversational experience with Amazon Web Services Inc. The company has also doubled its customer base with enterprise, Fortune 200, and midsized companies. The significant clients include Red Bull GmbH, Compañía Panameña de Aviación S.A, LifeMiles Ltd. and Mon Cheri Bridals LLC.

Experts’ Talk

Andrei Papancea, chief executive officer and chief product officer of NLX, said, “In an age of increasing digital interactions with customers, many companies are upgrading their customer service technology, including their contact centers, to improve large-scale internal and external communication and improve customer self-service through automation. NLX helps brands drive their customer conversations to be engaging, personalized self-service experiences.”